CUSTOM CRM
Generic CRMs ask you to adapt how you sell to their software. A custom CRM does the opposite: it is built around your real sales process — your stages, your follow-ups, the way you quote — and it connects to the tools your team already uses, starting with WhatsApp. No per-user licenses, and the code is transferred to your company.
Get an online quoteTHE CONCEPT
A tailor-made CRM is CRM software built specifically for your company: your sales stages, your fields, your follow-up rules, and your reports, instead of the generic templates of a subscription product. The practical difference shows up every day: your team does not fill in fields that do not apply or work around the system with spreadsheets, because the system reflects how your company sells — not how an average company sells. And because the software is yours, it evolves with you: when your process changes, the CRM changes, without waiting for a vendor to add the feature you need.
THE PROBLEM
The story repeats itself in many companies: a well-known CRM gets purchased, a license is paid per user, time goes into configuring it — and months later the sales team is back on WhatsApp and spreadsheets. It is not a discipline problem: the software was designed for a process that is not yours, and every sale requires translating your reality into someone else’s logic. Meanwhile, the license keeps getting paid, your data stays trapped in the platform, and migrating gets more expensive over time. A CRM for your company should work the way your team works, not the other way around.
HOW IT WORKS
We start by understanding how a customer enters your company and how a sale closes: where contacts come from, which stages they move through, who follows up, and what happens after closing. From there we define the scope of the first version together and build it with compact teams and AI-assisted engineering — which lets us deliver in weeks, not months. You see the system working from the first iterations, we adjust it with you, and your team adopts it while it is being built. The result is not custom CRM software your team has to learn: it is one that already speaks the language of your operation.
INTEGRATIONS
In Latin America, sales happen on WhatsApp. A custom CRM can integrate with it directly: conversations stay linked to the customer, follow-ups get logged without double entry, and nobody loses a deal to a forgotten chat. On that foundation we add AI where it genuinely helps: drafting follow-up messages, summarizing a customer’s history before a call, classifying and prioritizing incoming leads, or flagging opportunities that are going cold. We also connect the CRM to your invoicing, your email, and — through an API — any other system your company relies on.
OWNERSHIP
When the project is done, the code is transferred to your company: 100% ownership, no per-user licenses, and no vendor you depend on to keep operating. You can add users without the bill growing, and the system is hosted wherever you decide — on the cloud provider you prefer or on your own infrastructure. Your customer data is a commercial asset; with a CRM of your own, it lives in a system that belongs to you. This is the same approach we apply to other back-office systems for SMBs: custom software, documented and transferred.
See our back-office software for SMBsINVESTMENT
It depends on scope: a sales pipeline with contact management is not the same project as a multi-branch system with WhatsApp integration, invoicing, and AI automations. That is why we do not publish a single rate — it would mean inventing a number before knowing your operation. What we can give you is a fast, clearly scoped answer: check the capabilities your company needs in the quote builder on this page and we reply with a concrete proposal, without endless discovery calls. If the scope changes along the way, the proposal adjusts with you.
QUOTE BUILDER
Check the capabilities your company needs and tell us briefly about your operation. We reply with a clearly scoped proposal — no strings attached.
WHO IT IS FOR
GET STARTED
We map the highest-impact opportunities in your operations and outline a path to implementation. No generic decks, no hard sell. Just clarity on where AI creates real value for your business.
